Thinking about hiring a digital marketing agency?
Let’s face it, it’s been a special year. We are now in the second half of 2020, trying to put the pieces back together from the mandated shutdowns. Now, more than ever, we are tasked with doing more without adding more marketing budget. The marketing budget line can certainly look costly and may be causing some stress for your business planning.
Questions like, “why are we paying so much for a marketing agency,” or “Should we bring our efforts in-house and hire more people in the marketing department?” are most likely being tossed around. These are fair and valid questions to ask, especially when your budget is tight and every dollar count’s. It’s easy to see the ad agency a quick line to cut, but in the long run, your agency partner will cost significantly less, and most likely perform better than hiring an in-house team to replace them.
As your ramping your business and marketing back up here are a few things to consider when hiring a marketing partner or agency.
#1: You get a creative team of digital story telling experts
It’s nearly impossible to find one person to be your digital marketing unicorn. No one marketer is going to be the expert in all things digital and social marketing. At The Grow Mode, I have a team of specialists in brand storytelling, website development, SEO, Paid Search, Google and Facebook ads, graphic design, copy writing, media negotiations, email marketing, content strategies, conversion path creation and lead generation.
Myself and my team have the talent and years of knowledge that would be difficult to find in just one or two new marketing hires. Then, the time alone to ramp up those new hires! Well, please excuse my pop-culture quote here, but ain’t nobody got time for that! You need the right plan, execution and results quickly in the fast paced, competitive environment of automotive marketing.
Your agency partner has access to multiple tools, data platforms, and optimization insights so you can feel confident you’re getting strategy recommendations based on intelligent data. Agency partners have relationships with Google, Facebook, Axiom, Hubspot and other major media players. An agency has the collective power of various client budgets that delivers personal reps, digital industry trends and insights, beta testing, and more with these major media companies.
#2: You save money in the long term.
It’s nearly impossible to find one person to be your digital marketing unicorn. No one marketer is going to be the expert in all things digital and social marketing. At The Grow Mode, I have a team of specialists in brand storytelling, website development, SEO, Paid Search, Google and Facebook ads, graphic design, copy writing, media negotiations, email marketing, content strategies, conversion path creation and lead generation.
Myself and my team have the talent and years of knowledge that would be difficult to find in just one or two new marketing hires. Then, the time alone to ramp up those new hires! Well, please excuse my pop-culture quote here, but ain’t nobody got time for that! You need the right plan, execution and results quickly in the fast paced, competitive environment of automotive marketing.
Your agency partner has access to multiple tools, data platforms, and optimization insights so you can feel confident you’re getting strategy recommendations based on intelligent data. Agency partners have relationships with Google, Facebook, Axiom, Hubspot and other major media players. An agency has the collective power of various client budgets that delivers personal reps, digital industry trends and insights, beta testing, and more with these major media companies.
#3: Do some recon. Ready to know what a marketing partner can do for you?
As your planning your post-Covid marketing budget, take a moment to analyze how those dollars are most efficiently utilized. Most marketing agencies will offer a free needs analysis with recommendations that will arm you with the knowledge you need to make the smart decision on your 2020 digital advertising plan.
If I’ve piqued your interest and you like what you’ve read, let’s connect.
Cheers to making the rest of 2020 marketing the best results yet!